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3 - 2 - 1 - Lift off

Product launch ready for take off

You've worked for months or even years to make the perfect product. Hours spent, money spent, testing done and all engines running...

3 - 2 - 1 you're ready for lift off!

... mission failed...

What happened? Did you neglect to plan what would happen after take-off?

Your product, service or consultancy may be ground-breaking, but it's only a success if people know it's there and it's being set to use. So make sure to plan the launch with the same commitment and enthusiasm that you bestowed on the development.

Here's how you do it...

"What's in it for me?"

Let's go upside-down and start with the bottom-line: No one cares why or how you did it. They want to know WHAT your product can do for them.

So, sit down a group of people, make them act as your different segment customers (or even invite actual customers) and write down all the USPs of you product for each segment.

Visual proof

Seeing is believing. You need to visualise your product and especially the details that stand out. And don't let obstecles like size, installation complexity or hidden functions stand in your way.

Show off with CGI and maybe even an interactive product presentation to get around, look inside, display functions or whatever makes the USPs visual.

Out of the box and into the brain

Be brave.

A power point presentation can be very informative. A well-designed wall sheet might be explanatory. A colourful exhibition stand may draw some attention. However, it simply will not imprint an impression on your customer's cerebral cortex.

Do something new, extraordinary, exciting, or weird. Whether it's a film with a quirky storyline, a VR or AR presentation that makes people laugh and play around for a while, or it's an interactive touch screen that shows off every detail of your product in a engaging way - or maybe even a combination of all the above? Do it. It will do the trick.

Mission completed

Launching Frese's new product


Frese has developed a 3 in 1 dynamic valve. It is the first of its kind and revolutionising when it comes to controlling water pressure.

Presenting all the benefits and details of this excellent invention is not easy. Luckily, Frese knows the importance of presenting the USPs and delivering visual proof and they are always ready to think outside the box.



See what they did


Anthony Lea

Contact Anthony Lea for more information

Free webinar about visual configuration


Why do you need visual configuration and what effect does it have?

We'll answer those questions - and many more at our free webinar, which we have a recording of.


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