Updated December 2025
What is a corporate video?
Often, people use interchangeable language to explain the various types of videos used in promoting businesses, brands, and products. However, this can lead to confusion instead of clarity about which video style to use in different scenarios for video marketing.
The same goes for corporate videos.
Our best version of a definition is this:
A corporate video is a promotional tool to help your business, brand, product, or service be used, understood, and remembered.
Let's take a look at some of the best corporate videos - in our humble opinion.
- Hobson Engineering: A bolt is not just a bolt
- OnRobot: Evolve
- Wonderland Beds
- Swisspearl
- GEA: Two words, three letters
- GEA: NEXUS
- Dencon: We create teams
- Laader Berg: The future of foaming machinery
- IRON pump
- Symetri: Autodesk
- GRAM EQUIPMENT
1. Hobson Engineering: A bolt is not just a bolt
What makes this corporate film great is the positioning. Hobson takes a product most people would never think twice about and reframes it as a decision that actually carries weight—safety, longevity, and total cost over time.
They also get the balance right between story and substance. The film doesn’t drown you in technical talk, but it still earns trust by grounding the message in real-world consequences and quality standards. That’s hard to do with industrial components, and it’s exactly why the video works: it turns “a bolt” into a symbol of reliability.
In other words, Hobson proves you don’t need a flashy product to make a memorable film. You need a sharp point of view—and the confidence to tell it clearly.
2. OnRobot: Evolve
What makes “Evolve” stand out is how it elevates industrial automation without reducing it to a list of specifications. The film feels premium and intentional, with macro-level product shots, crisp lighting, and transitions that give the tools the same “hero” treatment typically seen in consumer tech.
The water concept is the secret sauce. It’s a unifying visual thread that signals flow, adaptability, and forward motion, while keeping the story simple enough to grasp in a matter of seconds. The result is brand storytelling that works everywhere, including trade shows, the web, social media, and stakeholder presentations. And it proves a point that many industrial brands often overlook. If you want people to remember innovation, you need to make them feel it first.
3. Wonderland Beds
What makes this one great is the restraint.
Wonderland doesn’t try to “pitch” the bed. Instead, the film builds a feeling: calm, slow, tranquil, and genuinely premium. And that's exactly the emotion you want tied to sleep. That choice is strategic: when your product promotes comfort and wellbeing, mood beats messaging.
It’s also a smart use of AI + CGI. The bed is perfectly on-model and photoreal (the part that actually has to be accurate), while the world around it can be more flexible and poetic. That mix gives Wonderland high-end visuals without the usual production complexity, creating a corporate video that feels more like a lifestyle piece than an ad.
4. Swisspearl
Swisspearl nails what a trade show film should do: stop people mid-walk, make the product range instantly clear, and make sure visitors easily remember you afterwards.
Instead of relying on voiceover or heavy messaging, the animation utilizes pace, contrast, and clean material transitions to showcase the numerous fibre cement designs and colors that Swisspearl actually offers – and how dramatically different a facade can look when you swap one finish for another. It’s a masterclass in turning “lots of options” into something visual, fast, and easy to remember.
5. GEA: Two words, three letters
This one's strength lies in the trust equation: GEA employs a genuine expert and combines him with CGI that clarifies rather than distracts. That combination keeps the message credible while making complex heat pump benefits easy to understand—fast.
The film also respects the viewer’s time. It turns technical information into clean, visual “proof,” so you don’t have to work to follow along. And because the CGI is integrated into live action (compositing), it feels grounded in reality rather than looking like a detached explainer.
In short: it’s a corporate film that teaches, sells, and builds confidence at the same time—which is exactly what industrial storytelling should do.
You might also like: "12 styles of video that promote your business professionally"
6. GEA: NEXUS
Yes, here's another GEA animation. But it's something completely different than the one above.
What makes this animation great is how confidently it doesn’t try to say everything at once.
GEA distills a significant promise – sustainability at industrial scale – into a single, easy-to-remember idea and lets the visuals do the heavy lifting. The design is minimal, the pacing is controlled, and every transition feels intentional. That “engineered” feeling matters. It signals precision, trust, and long-term thinking without leaning on specs or buzzwords.
It’s also a smart example of modular video branding: the concept is clear enough to work as a trade show loop, a campaign opener, a website hero, or a social cutdown.
You might also like: "10 reasons why explainer videos are effective"
7. Dencon: We create teams
What makes this animation stand out is its ability to transform an abstract promise into something immediately concrete. “We create teams” might have remained just a polished phrase on a website. Instead, Dencon employs visual language to make connection, collaboration, and structure seem intrinsic, mirroring the environments they craft.
It also nails consistency. The style is clean, controlled, and unmistakably branded, which makes the message feel confident rather than salesy.
The result is a corporate film that’s simple on the surface, but strategically strong: clear idea, strong identity, and highly reusable storytelling.
You might also like: "How to build a video marketing strategy"
8. Laader Berg - The future of foaming machines
What makes this animation exceptional is the bridge it creates. Laader Berg doesn’t merely state “we make machines.” Instead, it links machinery to the ultimate outcomes that matter: comfort, rest, and performance. That makes the value immediately apparent, even for those unfamiliar with the industry but aware of the results the machine makes possible.
The film also excels at product storytelling with restraint. It features one clear hero (foam) to showcase quality, versatility, and precision without overwhelming viewers with technical jargon. Clean design, tactile close-ups, and a confident pace make the brand feel modern and trustworthy. It's the kind of corporate animation that remains sharp on a trade show screen—and still works as a crisp cutdown on LinkedIn.
You might also like: "6 great animated explainer video examples"
9. IRON Pump
What makes the IRON Pump animation great is the bold, creative choice: it treats an industrial pump brand like a premium tech product. No factories. No talking heads. Just a striking visual concept that grabs attention from across a tradeshow hall.
The contrast is the hook. molten-steel-meets-flowing-water energy, glossy close-ups, and a clean, controlled pace turn “flow” and “power” into something you can feel in seconds. And because it's abstract, it works for everyone watching, even if they are not yet familiar with the technical details.
It’s also built for reuse. The loop-friendly structure and strong brand payoff make it perfect for trade shows (for which it was initially created), website headers, and social cut-downs. In short: minimal words, maximum impact.
10. GRAM Equipment
This film is distinguished by the instant trust it creates. By showcasing actual GRAM employees instead of actors, it highlights genuine expertise. The presence of skilled hands, minds, and pride behind the machines is evident, instantly enhancing the brand's credibility.
Then it does something clever with storytelling: ice cream becomes the “timeline prop.” It’s playful, unexpected, and easy to follow, allowing the viewer to understand progress and milestones without needing a wall of dates and facts. This level of playfulness is rare in industrial films, making the brand feel genuinely approachable.
It’s a strong example of CGI and live-action working together for impact. The real footage keeps everything grounded and credible, while the CGI adds structure, emphasis, and polish, helping the story land more effectively and look sharper across channels. And because the narrative is built around a clear timeline, the film is naturally modular: easy to cut down, reuse, and deploy wherever your audience meets you.
Bonus / self-promotion alert
Okay, okay, we know it's tacky to bring up our own version of a creative corporate video, but...
We're just so proud of it.
Without further ado, here it is.
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