Beddingen: 65,000 views
Beddingen is one apartment building out of many on the waterfront in Aalborg, Denmark. For their marketing strategy, they went back to scratch and identified their USPs to find out what makes them different from the rest.
When it comes to distributing the message, Beddingen makes use of various marketing activities to spread the word. One of these activities is a continuous involvement on Facebook, where a campaign has been prepared and shared on Facebook over time.
With 65,000 views of the first video, it is clear that people are interested in the project and find the video entertaining. And when people like what they see, they like, comment, and share, which means that even more people see it, and if they like what they see, they will like, comment, and share and the snowball effect goes on and on…
Main takeaway: Make it interesting and use the snowball effect to your advantage!