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What dreams are made of...

BoConcept is not just another furniture store. They have worked with interior design for more than 60 years, and they have a strong set of beliefs that run through everything they do. One thing that is absolutely essential for BoConcept is quality. Quality products that are suited for daily use and affordable. Quality products deserve quality presentation.

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A single sketch becomes 115,000 products


If you offer a lot of variations of your product, you may be familiar with the challenge of visualising every single alternative. BoConcept does not have that problem.

They have a library with more than 300,000 product images, where all textures are of the highest quality. So when their Osaka couch is available in countless options, BoConcept can hand us a sketch of the couch, which we transform and optimise so the customers can see all 115,000 couches in the finest quality.


What dreams are made of...

BoConcept went from photography to CGI for their new images and they are very happy about it. The first image you see when you visit their website is in fact CGI. The location is a fabulous terrace in a modern townhouse.

In the same set of images that BoConcept is using for its catalogue, you will also find several other images from the same terrace as well as images from an amazing rooftop that stands out from its environment with skyscrapers and city life as a green and relaxing oasis.

The images look incredibly photorealistic and it’s hard to believe the locations are not real. Our 3D artists shared with us that it is often about making the world look less perfect. Peeling paint, cracked tiles and dirt in the corner are some of the things that you may think you would like to avoid now that CGI can help you create the images exactly as you want them. But those are the things that make it look real so we almost feel like we are at the location. CGI is selling a dream. And dreams sell your product.

Anthony Lea

Contact Anthony Lea for more information

Free webinar about visual configuration


Why do you need visual configuration and what effect does it have?

We'll answer those questions - and many more at our free webinar, which we have a recording of.


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