Boen

Film

BOEN sells amazing wooden floors that match a variety of styles. The different floors naturally need to be presented in the best possible way – with VR. BOEN has received a VR solution from Cadesign form, where customers can choose between 80(!) different images inside the glasses. Whether they are looking for classical elegance or raw New York style, they get their future floors under their feet with wooden floors for every taste and surroundings for every style in 360 degree photorealism.

"Going from traditional photography to digital/VR has been a new and insightful process for us here at BOEN. 'Our world' and business is, just like any other business, becoming more digital, where an understanding of the customer journey and consumer behaviour is incredibly important [...]

This is where it becomes crucial to find the right partner. Cadesign understands our processes and demands, and they are not afraid to challenge us in areas outside of our comfort zone."

Finn Roger Opedal, Marketing Director at BOEN

When you have a booth at Europe’s largest trade fair for the construction industry, it is all about making an impression. The Norwegian company BOEN ensured its success at the BAU trade fair in 2017 by getting a video, which used amazing storytelling to introduce BOEN as a brand and even introduced the new mascot! Win-win!

BOEN Virtual Floor Finder

A beautiful home with a consistent style that really fits my life and my needs – that is the dream for an ever-increasing number of people. But many find that it's not that easy.
Fortunately, there is help. BOEN has made a commitment to make it easier and more fun to find the style that their customers like, and choose the floor that fulfils it.

With Boen Virtual Floor Finder, customers can visualise how a floor style will look in various room types and continuously replace and alter their choices until they find the perfect floor for their home.

It goes without saying that a customizer makes the decision process easier and more fun for the customer. Easy to buy, fun in the process and visual proof that you are making the right decisions, are all key factors for any customer. As a result, they will choose the one who delivers just that over any other. What many do not realize is that it actually also makes it easier for the vendor. Boen has a tool that generates correct orders, keeps track of all product numbers and minimizes incorrect delivery.

It is basically an all-win tool.

Try it here