Bruynzeel Keuchens is the largest supplier of kitchens in the Benelux region. Bruynzeel was about to launch a new product line for small kitchens, and they wished to accentuate the huge functionality and high quality of their small kitchen series. However, they faced some challenges in captivating these attributes using traditional photography. Due to that, Bruynzeel chose to cooperate with Cadesign form in the development of 3D product images. 3D is digital computer graphics, which provides you with an infinite amount of graphic opportunities. With 3D you can always captivate the perfect angle, the perfect lightning in unspoiled surroundings in a picture, because everything is build up digitally. 3D is also a cost-effective solution for Bruynzeel, because once a kitchen module is digitalized, it is easy to change colour, material and elements in the picture, which is a fast way to generate many product images.
The result was a range of product images, which captivates the many cool and functional opportunities of the Bruynzeel kitchens and presents them in a quality that matches the products.
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