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Sell a home that does not exist

The Z-house is an exclusive building project consisting of outstanding apartments. It is located on a very attractive address with Aarhus harbour as its neighbour. The description does not indicate a home that should be difficult to sell, but then again how do you sell and market a home, which is not yet build? You build it is 3D.

Cadesign form only needed a bunch of architectural drawings to deliver the complete marketing of the project. We solved everything from concept and identity development to the production of 3D images, brochures and website of the project. Cadesign form created an interactive apartment-selector, where the customer can explore the Z-house thoroughly. This provides an overview of the building and gives the customer a feeling of the exclusive atmosphere, which also makes the basis for sale significantly larger.

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