Complexity simplified with storytelling
At Danfoss they are brave and not only willing to take chances but intentionally seeking new and uncharted ground. They take innovative steps every day to engineer tomorrow – and luckily, we get to go with them.
Together we have set out on exciting journeys launching unconventional ideas. We have let the grace of ballet act as a symbol of the excellence of their IMC Integrated Motion Controller and created an inter-contextual reference to the “Transformers” universe to explain the wonders of their Orbital motors. The journeys are based on trust and confidence, and we are proud to meet their expectations and keep their trust.