When launching the Orbital X, the task was to introduce the new innovative Orbital motors. The job was done in collaboration with advertising agency Pravda as part of a larger campaign. In order to give the product the ultimate presentation, it was introduced with a video that will long be remembered.
Orbital X is the heart of the control unit in a variety of harvesters, sweepers etc. and the genius of the product cannot be seen by just looking at it. Therefore, the product was brought to life through a combination of live action video and CGI in a perfect Sci-Fi inspired story. Watch the video below… We have also made a little exclusive behind-the-scenes reel where you can see how to act in front of a robot that isn’t there!
Visit them here: www.danfoss.com/en