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Danfoss is reaching new heights


Product video

Now and then, we are lucky enough to get a chance to work on projects that bring us new challenges. This was the case when Danfoss launched their new support service. Their tag line “Stay calm – you’re covered” supports Danfoss’ message about them being there for their customers. After brainstorming and storyboarding, we chose to present a parallel story to a tandem skydive jump. Just like the skydiver is supported throughout the process, at Danfoss they are there for their customers through every step of the way.

As the filmmaker, our primary challenge was the actual skydive. First, because in Denmark in November it is cold and the weather is not optimal for skydiving. Second, we had never done a shooting like this before. That was solved quickly – we established a partnership with Skydive Empuriabrava, which is one of the biggest skydive companies in the world. Regarding the weather, we went to Spain to enjoy some of their sun and warmth to get the optimal weather conditions for the shoot.
Through our partner, we got the chance to work with the famous camera operator, Peter Degerfeldt, who previously worked on Hollywood movies such as “Spy” with Jason Statham, Jude Law, and Melissa McCarthy.

We will let the result speak for itself as we believe it needs no further introduction. Watch Danfoss’ new film with a little bit of stardust from Hollywood here:

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