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Daval has also taken the step from photographs to CGI

Furniture manufacturer Daval is an English family company. Previously, Daval would show its products in photographs. After seeing CGI images and hearing about the advantages of them, they chose to stop using photographs and make use of CGI instead. CGI offers a unique flexibility, which traditional photography cannot offer. As soon as an image has been made in CGI, you can adjust as you wish. Is it Christmas? Bring in the decorations. Is it summertime? Turn up the lights and heat. Additionally, Daval can get images in any surrounding they want – and instead of finding and renting an expensive penthouse in London, changing the interior, hiring a photographer, setting up the lights etc., it can all be built up digitally and changed again and again and again…

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