Fritz Hansen
Fritz Hansen wanted to showcase their collection of furniture in an international setting. With help of "Location 01 - the Parisian apartment" from our library, the “Home Office” images and much more were born.
Location Library as a platform to cater to international audience
By choosing a ready-made location from the Location Library, Fritz Hansen was able to shorten the lead time on marketing assets and create quality visuals quicker and easier than usual. Instead of transporting furniture and a whole team of stylists and photographers to France, they chose a location styled like a Parisian apartment which completed the picture of the high-end designer brand that Fritz Hansen is.
Locations can be reused for different purposes by changing the mood, products, colours, etc. or by adjusting the styling and overall atmosphere. With a location from the library, one can either be in charge of styling as Fritz Hansen did, use our own stylists or co-create together, the options are limitless.
Fritz Hansen chose "Location 01 - the Parisian apartment". Here are a few examples of how the empty location looks at the beginning of the process.
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