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Instore brilliance

Invita is Denmark's leading supplier of kitchens: moreover, the company offers high-quality solutions for the other rooms of the house.

Invita is one of many companies to make the transition from traditional photos to 3D imaging; the move has satisfied its demand for top-notch quality along with its need for making regular modifications and reusing partial elements.

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Images and customizer for an inspiring kitchen designer


Cadesign form regularly produces campaign images and has developed Invita's impressive new customizer, which allows customers to do the planning work from home by clicking their way through hundreds of kitchen designs, surfaces, table tops and the like.

Invita's customizer is thus an effective sales support tool that involves the user in such a way that they are transformed from potential customers to buying customers.

Invita’s customers get experiences inside their stores

Before customers walk inside the Invita store in Aalborg, Denmark, they may think that they have a long walk around the store ahead of them, where they will look at a bunch of kitchens and try to imagine if any of the kitchens will fit their house. Nothing could be further from the truth. Invita has a nice Instore-solution located right in the middle of their store, where the customers can play with different options until they find the perfect kitchen.

With a variety of samples, the customers get to feel the material of their new kitchen before they decide on the solution they like the most. The samples are simply placed on the table in front of them and within seconds, the kitchen on the screen changes appearance. The customers don’t have to try to imagine what the different combinations will look like in their own kitchen. And that makes confident and happy customers.

“There is no doubt it will generate sales. People will remember us – we stand out now. Also, we can close more deals and faster, because they don’t have to make decisions based on their imagination. They can test it, feel it and see all the combinations.”


Ove Povlsen, shop manager in Invita Aalborg

Contact Anthony Lea for more information

Free webinar about visual configuration


Why do you need visual configuration and what effect does it have?

We'll answer those questions - and many more at our free webinar, which we have a recording of.


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