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Fritz Hansen case story Cadesign form

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Keflico_navigation_image_429x300

Home improvement case story
Providing customers with a product configurator, Keflico created a smooth user experience which resulted in the highest ever engagement rate on their website one week after the launch.
Read the Keflico case
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Redefining the wood shopping experience

Keflico was in search of a new online tool that helps visualize their wood range and eases the decision-making process

 
Challenges
  • Making wood more accessible to end-users.
  • Improving customer & shopping experience. 
  • Simplifying the decision-making process.
What we did
  • A product configurator that lets users visualize 60 wood options in life-like settings.
  • Downloadable shopping list of all necessary materials.
  • Enabling end-users to start the order online and finalize in-store.

 

 
Client
  • Company: Keflico
  • Industry: Home Improvement 
  • Country: Denmark
ROI
  • A game-changer for the Keflico shopping experience. 
  • Highest engagement rate ever on the website in the first week after launch.
  • Stellar feedback from satisfied customers and end-users.
Challenges

How can we help end-users easily select the right wood for their project?

A product like wood can be complex to grasp. So, the challenge for Keflico has been creating a solution that simplifies the process of buying wood for end-users.

Visualizing wood in real-life scenarios presented another hurdle. End-users struggled to envision how the wood would complement their home or project in real-life.

 

There was a need for end-users not only to browse the full product spectrum but also to visualize it in a life-like environment - specifically in a house. This aspect became imperative for showcasing the range in a photorealistic and intuitive manner and elevate the customer experience.

Keflico

A well-managed process from start to end

"The whole project from idea to end solution was professional managed by Cadesign Form. It was definitely the right team they set for the project! The result speaks for itself. A modern and highly technological solution for one of the oldest building materials, wood!"
Keflico 02
Frederik Holm Bonde ChristiansenHead of Business Development and Marketing
Solution

A 3D product configurator to visualize 60 wood options in life-like settings

Keflico's new 3D product configurator introduces digital replicas for 60 unique wood options. Using the configurator, the digital wood options can be visualized for various house styles and from different angles. This approach enables end-users to envision their terrace and facade designs in a highly photorealistic manner and life-like environment directly from their screens. 

Beyond visualization, the generated configurations include all necessary items and quantities for the project, which are downloadable as a convenient shopping list. This streamlines the purchasing process, enabling end-users to seamlessly transition from online exploration to in-store finalization with Keflico's customers.

With the product configurator, Keflico has redefined the wood shopping experience, making it simple and more accessible for end-users to realize their visions.

 

Results

Making wood more accessible

  • The configurator has been a game-changer for the industry
  • Highest engagement rate ever on the website in the first week
  • Great interest from companies seeking to integrate the Keflico configurator
  • Stellar feedback from satisfied customers 
Keflico solution
Keflico case story 1 desktop mockup 03
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