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Kingfisher launches a new brand with CGI

When the international company Kingfisher plc was to launch their new brand of kitchen appliances, the presentation had to reach long and far. And it had to be done perfectly of course. In order to reach as many as possible, Kingfisher needed a variety of marketing materials including TV, in-store, and social media materials. In order to introduce the brand perfectly they use both images and video – both made in CGI of course. The beautiful stills present the products in amazing surroundings for any taste. The video for the TV spot is still a secret but we promise it is worth waiting for.

One of CGI’s fortes is the possibility to make the perfect product presentation every single time. Photographers and the weather gods can have bad days – CGI can’t and you’re never dependent on the perfect shot as you can adjust things continuously.


Visit them here: www.kingfisher.com/

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