Linak has developed an exceptional product that can handle being washed repeatedly. Instead of showing it 1:1, Linak went down the creative road with a colourful and symbolic product video. The man in the video is showered with colour – think “Color Run”, which is then washed off so the white shirt appears as good as new – just like Linak’s product.
For your information, the actor had to go through the process 5(!) times. And of course we have an exclusive behind-the-scenes reel, you can watch below.
Visit them here: www.linak.com