Let them customise
Nobia knows their customers. Their customers know what they want. To melt the two together, you develop a customisation tool. It is the tool that is known as the ultimate sales converter, and it is in fact a win-win tool. On the customer side, Nobia’s customers have fun with the products, they are subject to branding, they are reassured and proud of their customised solution, and hence, more inclined to buy. On the sales side; the sales representatives spend less time per customer as they all come well-prepared and the sales team will continuously receive valuable knowledge about which products, colours, materials, and combinations are the most popular.