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Fritz Hansen case story Cadesign form

Featured furniture case story
As the high-end lifestyle brand that Fritz Hansen is, it was a challenge to find a  professional partner who understands their needs while delivering quality materials on time.
Read the Fritz Hansen case

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Kitchen & bath case story
As a kitchen, bath, and wardrobe manufacturer, AUBO doesn't just sell products - they sell a certain lifestyle, which must be present in all their marketing material.

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GEA case story Cadesign form

Featured industry case story
Discover how one innovative idea ignited a year-round tale of triumph for GEA, a revolutionary leader in sustainable heating and cooling solutions.
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Home improvement case story
Providing customers with a product configurator, Keflico created a smooth user experience which resulted in the highest ever engagement rate on their website one week after the launch.
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Novenco creates a feel-good brand connection

Learn how we create the storyboard behind a feel-good film.

Challenges

Promote their new and environmentally friendly straight airflow ZerAx® fans at a trade fair.
What we did

• Brainstorm storyboard
• Storytelling into 3D film
Client

• Novenco
• Building & Industry
• Denmark, Scandinavia
ROI

Bring forth a message in an elegant manner. Less cost than real-time photography.
Challenges

Simplifying the complex with storytelling

Novenco came to us with a need. They wanted to promote their new and environmentally friendly straight airflow ZerAx® fans at a trade fair. Luckily, they were very open to ideas on how to use storytelling as a simplifying element.

We listened. We brainstormed. We found the perfect little storyteller:

A fly. 

Novenco by Cadesign form Novenco by Cadesign form Novenco by Cadesign form Novenco by Cadesign form Novenco by Cadesign form
Testimonial

Return on investment

Novenco is a pioneer when it comes to environmental considerations in the design and manufacturing of ventilation equipment and fans. Their resource-friendly products reflect their dedication to long life spans and environmentally safe production processes.

"The film has attracted and still attracts great attention, as it brings forth our message in an elegant manner. It uses a storytelling not yet seen in the industry"

Katarzyna ToeplerMarketing Manager at NOVENCO Building & Industry A/S
Solution

Why the fly?

Why the fly? Well, we needed an object that was sensitive towards airstream to illustrate the genius of the new product.

Making it a living object is always a good way to make the story relatable and make the USPs of the product almost sensuous. 

When our feelings are activated, we are much more likely to remember, what we have experienced. And if it's a good feeling like amusement it causes a chain reaction, where we unconsciously link the good feeling to the brand, thus making us more inclined to buy something from that brand. 

Results

Airflow matters

NOVENCO Building & Industry’s efficient and reliable products and systems for ventilation are part of industrial, commercial, public and residential buildings all over the world.

Visit them here: www.novenco-building.com

See the short film on how we work with storytelling and what effect it has.

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