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Novenco
and the flying mascot

Novenco is a pioneer when it comes to environmental consideration in the design and manufacturing of ventilation equipment and fans. Their resource friendly products reflect their dedication to long life spans and environmentally safe production processes.

NOVENCO Building & Industry’s efficient and reliable products and systems for ventilation are part of industrial, commercial, public and residential buildings all over the world.

Visit them here: www.novenco-building.com

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Simplifying the complex with storytelling


Novenco came to us with a need. They wanted to promote their new and environmentally friendly straight airflow ZerAx® fans at a trade fair. Luckily, they were very open to ideas on how to use storytelling as a simplifying element. 

We listened. We brainstormed. We found the perfect little storyteller:

A fly. 

Creating a feel-good brand connection

Why the fly? Well, we needed an object that was sensitive towards airstream to illustrate the genius of the new product.

Making it a living object is always a good way to make the story relatable and make the USPs of the product almost sensuous. 

When our feelings are activated, we are much more likely to remember, what we have experienced. And if it's a good feeling like amusement it causes a chain reaction, where we unconsciously link the good feeling to the brand, thus making us more inclined to buy something from that brand. 

"The film has attracted and still attracts great attention, as it brings forth our message in an elegant manner. It uses a storytelling not yet seen in the industry"


Katarzyna Toepler, Marketing Manager at NOVENCO Building & Industry A/S

 

See the spectacular film

A fly in the making


See the short film on how we work with storytelling and what effect it has