It was a natural next step for Rationel to digitalize their product line in CGI. It is a step that is more future-proof than anything – their products are now available to be used anywhere, any time and in any connection. Even though they may only need a few product images for a catalogue right now, the images are ready to be used in any marketing connection – they can sweep potential clients off their feet with VR, shorten the sales cycle with a customizer, or remove any doubt about quality with an animation that shows the hidden genius of their products.
CGI enables them to control the outcome of the images so their products always appear the way Rationel wants them to. And their sales materials get a streamlined look that is nice to look at.
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