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Sell more than just the product – sell a feeling

The German furniture manufacturer Wellemöbel, like its counterparts elsewhere, saw the necessity of doing more than just advertising a product. They understood that marketing involves selling a mood. Wellemöbel decided to use 3D imaging because 3D gives you ample opportunities for creating exactly the atmosphere you want.

Cadesign form created a range of product images with a quality of image so good that it's impossible to see that the picture was in fact computer-generated. Cadesign form creates the mood – and customers buy it....

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