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The complex – illustrated quite simply

Xella is one of the leading suppliers of construction materials in light concrete and limestone. They are actually leading in several areas – as they have replaced their ordinary pictures with 3D images.

Just like several manufactures in the building industry, Xella finds it challenging to tell and explain about their products in a simple manner. Xella wants to illustrate something complex and detail oriented in a simple and inspiring way. Does it sound like an impossible task? Not with 3D images!

The solution was a range of 3D images, which shows the details behind the construction and at the same time, presents the construction in simple surroundings that both inspires and impresses the receiver.

Visit them here: www.ytong.dk

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