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The complex – illustrated quite simply

Xella is one of the leading suppliers of construction materials in light concrete and limestone. They are actually leading in several areas – as they have replaced their ordinary pictures with 3D images.

Just like several manufactures in the building industry, Xella finds it challenging to tell and explain about their products in a simple manner. Xella wants to illustrate something complex and detail oriented in a simple and inspiring way. Does it sound like an impossible task? Not with 3D images!

The solution was a range of 3D images, which shows the details behind the construction and at the same time, presents the construction in simple surroundings that both inspires and impresses the receiver.

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