As Vipp has grown, so has the size and complexity of their product offering. Today, Vipp sells not just pedal bins but entire kitchens with millions of configurations. But how do you help and guide your customers through such potential complexity towards a simple, beautiful experience? The answer for Vipp was a fully integrated product configuration solution by Cadesign form.
The growth of digital
Just like many other processes today, Vipp also experiences that more and more customers are happy researching, comparing, and buying online. This allows for brands to move more experiences online to meet customers where they spend their time. With their product configurator, Vipp’s customers can spend the time needed to really look into Vipp’s kitchen designs and see all the different options – way more than can be displayed in a physical store.
Navigating a simple path through complexity
So many options – cupboards, ovens, worktops, sinks, a wine cooler – but how to combine them in the best way possible? The intuitive configurator guides the user step by step on how to build the kitchen of their dreams. It’s intuitive, fun and informative. And as a bonus, the configurator supports only possible configurations. So if a combination is not possible in real life, the configurator will alert the user and guide them to place objects differently.
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