Is it still relevant to talk about digital transformation?
Your average customer's buying journey is rarely undertaken as the result of a spontaneous decision. There are important considerations that need to be taken into account and processed before he or she turns into a paying customer.
But did you know that upwards of 80 percent of your average customer's buying process takes place at home with either a smartphone or computer at hand?
As a result, you need to provide your customers with online tools that will help them make well-informed decisions. Convert static product images into vibrant, visual content in lifelike environments, which not only provides an experience with more materiality and less nonsense but ultimately makes a more memorable impression.
Statistics and trends in digital transformation
These statistics were originally provided in this article by Forbes.
Most digital transformations are driven by growth opportunities, followed by increased competitive pressure and new regulatory standards.
Executives say the top benefits of digital transformation are improved operational efficiency (40%), faster time to market (36%), and the ability to meet customer expectations (35%).
60% of companies that have undergone a digital transformation have created new business models.
89% of all companies have already adopted a digital-first business strategy or plan to do so.
44% of companies have already started a digital-first approach to operations and customer engagement.
Only 7% of companies have fully implemented their digital transformations.
By 2020, more than 40% of all data analytics projects will involve customer experience.
27% of companies say digital transformation is a matter of survival.
87% of companies think digital will disrupt their industry, but only 44% are prepared for a potential digital disruption.
52% of marketers around the world say driving growth through digital transformation is their top strategic focus.
55% of companies without a digital transformation believe they have less than a year before they start to lose market share.
Nearly half of all companies say improving customer experience and customer satisfaction were the leading influences to start a digital transformation.
45% of executives don’t think their company has the right technology to implement a digital transformation.
Video examples illustrating our version of digital transformation
In our world of 3D visualization, we often get the question, "what do you mean when you say digital transformation?". And for visual communication geeks like us, it can be hard to explain with words, and obviously, there's a process for how we work.
But in a nutshell, these videos illustrate what actually happens - first we create a 3D model of your product, then we visualize it with color, texture, environment, lighting, and - well whatever you desire.
From a 3D model to a photo-realistic lamp with texture and lighting.
A 3D model of your product in a specific setting allows you to change the colors of the sheets to the wood of the headboard.
This is 3D work by one of our motion designers. With this split screen view, it’s easier to imagine the process that our 3D models go through before becoming photorealistic images or videos.
In this Live Talk, you'll see and learn from customer examples of how they embraced 3D visualization as the next step in their digital transformation journey.
Example of digital transformation
While digital transformation is the choice to pursue cost-effective and future-proof digital work processes over traditional time-consuming ones, digital innovation is the result. The actual product of your digital transformation strategy.
Here's an example of that product. A 3D model of a product that can be used in all shapes and forms and whichever setting and texture you want. Unlike a traditional photoshoot of products, these models can be re-used time and again.
How does digital transformation look in practice?
Whether you sell outdoor furniture or prefabricated houses, implementing a digital transformation framework in your business can provide you with possibilities you might now even know exist.
Like this wonderful rooftop terrace or the most beautiful mountain surroundings for your housing illustrations.
Examples from your industry
Go to our industry-specific pages where we've collected all the best images, films, and product configuration examples from four different industries: Furniture, Kitchen & Bath, Home Improvement, and Industry & Manufacturing.
