Styling

Styling, for some, may not seem like the most important part of a production, when marketing a new product. Some might not have much of an opinion as to what colors are being used etc. But in reality, styling goes a lot deeper than most people realize.

It’s a framing and branding device and a powerful tool to both enhance a product and draw in an audience.

Whatever you do, do not forget to ask the right people how to ‘dress’ your 3D images. You may not think that styling would have such a huge impact on your final image but styling and art direction are actually crucial elements to make your image stand out from competition and trigger the curiosity and interest of your potential customers. Whether you boldly go to the extravagant extreme in your styling approach, a cool, stylish and minimalistic mood or maybe you pursue a subtle romantic atmosphere – your success depends on the right stylistic inputs that fits the current trends and tendencies.

We have our own in-house stylists. Every single interior, exterior, conceptual, or close-up image that we create has to be state-of-the-art and styled to perfection, because we know what will make your customer stop in wonder.

One of our in-house stylists, Chase Galliardo, explains: “There is more to styling interiors, than choosing between wall colors or picking out fabrics. It is an essential framing device and a tool to create a statement about your brand and to build a relation between your business and your customers. It is often how we relate to a brand and its visuals that we buy into, than the product itself.”

Our clients deserve materials of the best quality without having to take the long road to get them. And that is what we’re here for – the easiest way to do a photo shoot. And we are so flexible that we can do extra shots of the scene when we thought we were done.

If you manage to sell the dream – you will sell the product. To sell the dream, you have to stand out and look better than all of your competitors combined. To outmatch competitors, you make sure that your product is placed in a well thought-through environment. This entails that the styling of the room follows the current trends while not being dictated by it. Obviously, it should match the look of the advertised product and the taste of your target audience, but it also needs to show some courage so it stands out on your marketing platform… in other words it is not an easy task. The styling process is very extensive and our stylists approach it by looking at elements such as interior items, colors, textures etc. that, once combined, make up the final impression of the image.