Why should you invest in a 3D product film?
Some products or ideas can be challenging to explain using text alone, but videos make it much easier. One reason is that videos appeal to multiple senses as they incorporate both audio and visual elements. Videos also provide clear instructions through visual demonstrations, making it simpler for viewers to understand complex concepts or products.
Product videos are effective at every stage of the customer journey, whether the goal is to raise awareness, generate leads, or close sales. According to 80% of marketers, videos help generate leads, improve website traffic, and increase sales. So, in short, by investing in product films, you can connect with your audience more effectively, foster lasting relationships, and achieve your business goals by building preference.
... show it with video
Product films are an ideal way of showcasing and demonstrating products that are difficult to explain - or just a great way to show off your products and capture your customers' attention.
Everything from complex industrial machines and electronics to kitchens, bathrooms, modular furniture, and everything in-between.
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Be inspired by the timeless design showcased within the Boston & Henley animation video and let JSI´s craftmanship take center stage.
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Take a closer look at the product video of Interstuhl’s design award-winning HEJ Office Chair. Say hello to your new work-life companion!
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Hobson Engineering drills straight to the core of why their bolts are "not just bolts". Hobson skillfully transforms facts into compelling storytelling, clearly explaining why you should choose them if you're aiming for longevity and premium quality in industrial projects, both large and small.
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Discover the endless configuration possibilities of Arcadia’s Hexademical Planters. Transform your space with a touch of nature and bring the outdoors in with a creative twist.
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When a company like Danfoss sets about introducing a new, technically advanced product, the aim is to present it as simply as possible, whilst also wowing the audience. How then, does the marketing manager manage both challenges? They tell a story! Stories capture people's imagination and illustrate and inspire in a completely fresh way – one which the bare facts simply can't deliver.
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Grass, football, and the Gardena Sileno lawn mower robot – a dream team! We were thrilled to help Gardena create a standout video to be shown at Munich Airport. The result? A smile-inducing commercial!
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Sometimes we have to think way outside the box to explain the complex genius of some specific products – optimal airflow would be an example of such a case. So, we thought; ‘what is sensible to air, easy to recognize, relatable, and can be subject to the story of shifting air flow?’ Meet our winged friend – the Novenco fly. This little fellow became so incredibly popular that it is now their airflow mascot.
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AJ Products is visualized in parts, in totality, and its functions are shown in a lively way so their customers can see the purpose and visualize it in their warehouse. AJ Products wanted to show the possibilities of this new product, and it turned out to be the ideal way of presenting it at trade fairs and matching their slogan: “Surprisingly more.”
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Hummel is one of the biggest sports brands in Denmark with a special dedication to football and handball. To outshine their competitors, they work with the tiniest details and therefore want to showcase their products in the very best way. This product film is a great example of how to focus on the details.
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OnRobot has a full selection within the field of plug-and-produce end-of-arm tools (EoAT) for collaborative applications. In this film, OnRobot Sander and its characteristics are introduced.
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Universal Robots has a full selection within the field of plug-and-produce end-of-arm tools (EoAT) for collaborative applications.
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In this film, we introduce the DSI all-in-one plate freezing solution and all the advantages connected to this product.
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In this film, GoodHome presents its storage solutions and how you can adjust them to your home and personal wishes.
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We created this commercial for Cibes that shows how their product, Cibes EcoSilent, can be an integrated part of our lives.
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In this film that we created for MiR, we explain the features and benefits of the MiR500.
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An Animated film about OnRobots VGC10 gripper.
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3D visualization for Pieter Mouritsen A/S that represents the new PM2100 diesel compressor. In addition, we delivered an e-learning film and 360-degree 3D site for education in relation to the use of the compressor.
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In this 3D animation film, which we created for Universal Robots, we discuss the concept of Universal Robots+.
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3D visualizing of the Cabinplant’s Sausage Depositor that is simple and elegant demonstrates the functionalities and design.
More reasons to do 3D product films
Get an early start
You can have your film ready for your product launch. Since we only need a 3D file to create the animation, your product doesn't even have to exist in the physical world yet.
Use for a multitude of purposes
The different parts your final film will contain can be reused for many things: short films for social media, images and much more.
The best of both worlds
Most of the content we produce is computer-generated. However, we have great experience mixing 3D content with real footage, resulting in elements from two different worlds.
Get the story right - every time
Instead of leaving the presentation of your new product to individual sales representatives or dealers, decide what story you want to be told and share it through film. This guarantees less confusion as the right story is told every time.
Flexibility
At some point, you will feel your product film is out of date. Maybe you have new specifications or material you want to show. One of the many advantages of animations is that we can always go back and change it. We can update it several years later to make it relevant again.
What does it cost to make a 3D product video?
If you're considering making a computer-generated product film, you probably have many questions. And one of them is likely how much such a project costs.
Even though it's an annoying answer, the truth is that every customer is unique, which is why we don’t work with standard pricelists. All prices are individual, depending on the scope.
When pricing a film project, we first look at product and process complexity. While product complexity depends on the products' physical size and degree of detail, process complexity is mainly measured by the number of steps in the process. This includes story/plot, audience, media (platform), environment, music, process, degree of detail, and length.
Answers to some of the other questions we get about product film
Product videos can also serve as commercials, so before you begin production, make sure to identify your target audience, determine the video length, and outline the story and visuals. Utilizing 3D product videos allows you to have full control over how to present your product, offering countless possibilities for showcasing its unique aspects.
While we can work with any type of 3D file, .STEP files are our top choice for optimal results. We also gladly accept .Max, .DWG, .FBX, and .OBJ formats.
Our Location Library is a subscription-type service. It provides access to more than 30 different locations that can be styled to perfectly match your needs. Read much more about Location Library here.
Your future journey
We can do more than help you create a 3D product film that goes beyond your highest expectations.
As a full-service visual communication agency, we help our clients convert their films into other visual materials. One of the major benefits of working with 3D is that everything can be reused.
Let's have a chat about the many possibilities of taking the CGI route.
Examples from your industry
Go to our industry-specific pages where we've collected all the best images, films, and product configuration examples from four different industries: Furniture, Kitchen & Bath, Home Improvement, and Industry & Manufacturing.
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