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Furniture portfolio

Furniture
A collection of images, film, animation, and tools to help you succeed with CGI in your furniture business.

Kitchen and bath portfolio

Kitchen & bath
Learn how industry leaders in the kitchen, bath, and bedroom industry use CGI to grow their business and brand recognition.
Industrial portfolio
Industrial
Are you struggling to show complex or hidden parts of your product? With CGI we can visualize your product part by part and from all angles.

Home improvement portfolio

Home improvement
An inexpensive, quick and easy way to build your brand with beautiful high-quality images, film and configurators.
Get help from one of our experts today -

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Featured furniture case story
By moving from traditional photoshoots to CGI, WOUD has not only reduced production time but also gained greater control over its visual storytelling, enhancing the overall brand experience.

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Kitchen & bath case story
As a kitchen, bath, and wardrobe manufacturer, AUBO doesn't just sell products - they sell a certain lifestyle, which must be present in all their marketing material.

GEA case story Cadesign form

Featured industry case story
Discover how one innovative idea ignited a year-round tale of triumph for GEA, a revolutionary leader in sustainable heating and cooling solutions.

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Home improvement case story
Providing customers with a product configurator, Keflico created a smooth user experience which resulted in the highest ever engagement rate on their website one week after the launch.
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Empower choice and enhance experience with a 3D product configurator

Enable customers and sales representatives in the decision-making process with an easy-to-use online configurator. Showcase your customizable solutions and product variants in real-time.

    Trusted by leading international manufacturers

    Empower your customers with an online configurator

    Why product customization is important for customer satisfaction

    In the e-commerce space, simplifying the buying process is crucial for enhancing the overall customer experience. Customers need to feel confident that they are making the right choices for their purchases. To achieve this, it's vital to implement features that empower shoppers to visualize and customize their desired products in real-time.

    It's essential to continuously explore innovative methods that allow your customers to visualize your products in their own living spaces. For example, by offering them immersive digital environments that replicate various home settings and tools that let them customize your products, along with high-quality, photorealistic images. This strategy not only allows customers to envision how products will fit into their homes but also ignites their creativity and imagination, transforming their shopping experience into something truly engaging and personalized. Ultimately, these powerful tools enhance decision-making, leading to greater customer satisfaction and increased sales.

    Now, imagine doing it all without the need for physical products. This is where the power of CGI and online product configuration tools come into play.

    See solutions

    Homebase

    We have seen a significant improvement in customer engagement

    "We have seen a significant improvement in customer engagement and increased dwell time online for kitchens with positive growth in appointment requests. Cadesign Form owned the entire journey from initial scoping and project management to delivery and aftercare and continues to be a great partner to work with."

     

    homebase
    Rob Baker Project leader

    "We have seen a significant improvement in customer engagement and increased dwell time online for kitchens with positive growth in appointment requests. Cadesign Form owned the entire journey from initial scoping and project management to delivery and aftercare and continues to be a great partner to work with."

     

    homebase
    Rob Baker Project leader

    "We have seen a significant improvement in customer engagement and increased dwell time online for kitchens with positive growth in appointment requests. Cadesign Form owned the entire journey from initial scoping and project management to delivery and aftercare and continues to be a great partner to work with."

     

    homebase
    Rob Baker Project leader

    What is a 3D product configurator?

    A 3D product configurator is an online customization tool that allows users to customize a product's features, such as color, materials, or design elements, in real-time, through a visual interface. It leverages CGI to provide a realistic, interactive visualization of how the product will look as different options are selected.

    An online product configurator can enable mass customization for you and your customers. The tool can be designed to match your business and your customers’ desire to freely pick and display different product versions in real-time, regardless of complexity.

    Online shopping enables us to buy anything at any time. However, it can make it more challenging to experience a product's look and feel.

    One of your online shoppers' biggest concerns is, "Will the product look how I'm picturing it?" Provide them with an online configurator that alleviates this concern, helping your customers feel confident in their decisions.

     

    With the limitless possibilities of customization, configuration, or interactive product building, your customers can create and visualize their favorite versions of your product offerings. This not only helps them choose the features and materials they prefer but also speeds up the decision-making process and boosts their confidence in their choices.

    Explore solutions

    Gain valuable insights on customer preference with an online configurator

    Our product configurators can connect with third-party statistic platforms such as Google Analytics. This offers essential insights into user behavior, preference, and micro-interactions. It will help you identify trends and patterns that can be used to create your next campaign.

    Get valuable insights such as:

    • What products are users viewing most?
    • What variations are most popular?
    • Do users prefer to zoom in or see a product 360-degree spinner?
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    How can a product configurator support
    your customer journey?

     

    Simplify decision-making for
    e-commerce shoppers

    Let customers see your products up close, and from all angles. View materials and textures in detail - and most importantly, browse through all possible variations.

    Explore solution

    Build preference for your products in life-like settings tailored to your brand

    Encourage customers to interact with your product in a visually captivating and interactive setting. Make it easy for your customers to get to know your product range and build preference for your brand over others.

     

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    Show the true versatility of your products with a modular configurator

    Do you have a modular product that can be customized in an infinite number of ways? Our modular product configurator empowers customers and your sales team to customize from the ground up.

    Help customers find the perfect configuration and move them forward in their buying journey.

    Vipp config 01-1

    Learn how our clients have succeeded with 3D product configurators

    • Fritz Hansen
    • Vipp
    • Keflico
    • RAIS
    Fritz Hansen

    Fritz Hansen, a leading Scandinavian furniture manufacturer, incorporated a 360-degree product configurator into their digital strategy to enhance the e-commerce experience. This interactive tool aims to showcase the entire product range in high-quality, photorealistic visuals, assembling product renders in real-time based on customer input. Additionally, the implementation of CGI paved the way for a WebAR solution, allowing customers to "place" digital products in their homes through mobile browsers.

     

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    Vipp

    Adapting to modern buying processes, Vipp, a leading Nordic kitchen solutions manufacturer, sought a tool for customers to explore and visualize kitchen options online and empower in-shop sales teams. The intuitive modular configurator guides users step-by-step in combining various elements, allowing them to build their dream kitchen. Showcasing all possible modules, the configurator prioritizes functionality over photorealism. The design configuration is stored online, downloadable, and shareable with local dealers, streamlining the sales process and minimizing internal administration.

     

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    Vipp config 02-2
    Keflico

    Celebrating 70 years in the wood supply industry, Keflico aimed to disrupt the market with a digital vision: making wood more accessible to everyone. This involved introducing a new 3D product configurator to visualize their terrace and facade range. The product configurator simplifies decision-making by showcasing the 60 wood options in a photo-realistic and intuitive manner.

     

     

     

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    RAIS

    RAIS produces and sells customizable stoves. To offer their customers optimal inspiration, they have invested in a 3D product configurator that lets their customers choose between different materials, colors, and other details. 

    Once the customer has created the stove of their dreams, they can, with a click of a button, move the stove into their own space with an easy-to-use AR solution that works for mobile phones and tablets. It's a great way to help customers make a choice that perfectly matches their homes.

     

     

     

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    rais AR screenshot
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    rais AR screenshot
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    rais AR screenshot

    Benefits of investing in a 3D product configurator

    Gocustom_ikon_Increase traffic
    Increase traffic
    Product insights and interactions help eliminate insecurity, allowing customers to feel in control. Moreover, research indicates that having interactive tools on the website can increase time spent by up to 800%.
    Gocustom_ikon_Boost conversion
    Boost conversion
    The intuitive product presentation effectively converts leads into customers. And then, when they enter your showroom, they are all ready to shop.
    Gocustom_ikon_Valuable insight
    Valuable insights

    As the customer clicks around in your product configurator, the system gathers their actions and crucial behavior data to enhance your business.

    Gocustom_ikon_Time to market
    Time to market

    You do not need an actual product to create an online product configurator for your website. You can promote the product and let your customers customize it before it leaves the production line.

    Gocustom_ikon_Easy to use
    Easy to use

    Your customers won't experience any slow-loading features, and there's no need for them to download programs or plug-ins that take an eternity to complete or deter them from using the solution.

    Gocustom_ikon_Design and share
    Design and share

    Allow your customers to explore your product offerings, design their own products, and share them online or with staff in your showroom.

    Get started easily

    Choose the correct product configurator

    Do you know what you want? Great. Not entirely sure what you want? Even better.

    We are here to help and are ready to be your partner in developing your company's marketing and making your products come to life

    We have standardized, cost-efficient packages that can get you started quickly and fully customized solutions. The best part is that you don't need to start big; you can always do more.

    Contact us, and together, we can find the solution that best fits your needs.

    Schedule a meeting with an expert