Empower choice and enhance experience with a 3D product configurator
Enable customers and sales representatives in the decision-making process with an easy-to-use online configurator. Showcase your customizable solutions and product variants in real-time.
Trusted by leading international manufacturers
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Why product customization is important for customer satisfaction
In the e-commerce space, simplifying the buying process is crucial for enhancing the overall customer experience. Customers need to feel confident that they are making the right choices for their purchases. To achieve this, it's vital to implement features that empower shoppers to visualize and customize their desired products in real-time.
It's essential to continuously explore innovative methods that allow your customers to visualize your products in their own living spaces. For example, by offering them immersive digital environments that replicate various home settings and tools that let them customize your products, along with high-quality, photorealistic images. This strategy not only allows customers to envision how products will fit into their homes but also ignites their creativity and imagination, transforming their shopping experience into something truly engaging and personalized. Ultimately, these powerful tools enhance decision-making, leading to greater customer satisfaction and increased sales.
Now, imagine doing it all without the need for physical products. This is where the power of CGI and online product configuration tools come into play.
We have seen a significant improvement in customer engagement
"We have seen a significant improvement in customer engagement and increased dwell time online for kitchens with positive growth in appointment requests. Cadesign Form owned the entire journey from initial scoping and project management to delivery and aftercare and continues to be a great partner to work with."

"We have seen a significant improvement in customer engagement and increased dwell time online for kitchens with positive growth in appointment requests. Cadesign Form owned the entire journey from initial scoping and project management to delivery and aftercare and continues to be a great partner to work with."

"We have seen a significant improvement in customer engagement and increased dwell time online for kitchens with positive growth in appointment requests. Cadesign Form owned the entire journey from initial scoping and project management to delivery and aftercare and continues to be a great partner to work with."

What is a 3D product configurator?
A 3D product configurator is an online customization tool that allows users to customize a product's features, such as color, materials, or design elements, in real-time, through a visual interface. It leverages CGI to provide a realistic, interactive visualization of how the product will look as different options are selected.
An online product configurator can enable mass customization for you and your customers. The tool can be designed to match your business and your customers’ desire to freely pick and display different product versions in real-time, regardless of complexity.
Online shopping enables us to buy anything at any time. However, it can make it more challenging to experience a product's look and feel.
One of your online shoppers' biggest concerns is, "Will the product look how I'm picturing it?" Provide them with an online configurator that alleviates this concern, helping your customers feel confident in their decisions.
With the limitless possibilities of customization, configuration, or interactive product building, your customers can create and visualize their favorite versions of your product offerings. This not only helps them choose the features and materials they prefer but also speeds up the decision-making process and boosts their confidence in their choices.
Gain valuable insights on customer preference with an online configurator
Our product configurators can connect with third-party statistic platforms such as Google Analytics. This offers essential insights into user behavior, preference, and micro-interactions. It will help you identify trends and patterns that can be used to create your next campaign.
Get valuable insights such as:
- What products are users viewing most?
- What variations are most popular?
- Do users prefer to zoom in or see a product 360-degree spinner?

Simplify decision-making for
e-commerce shoppers
Let customers see your products up close, and from all angles. View materials and textures in detail - and most importantly, browse through all possible variations.
Explore solutionShow the true versatility of your products with a modular configurator
Do you have a modular product that can be customized in an infinite number of ways? Our modular product configurator empowers customers and your sales team to customize from the ground up.
Help customers find the perfect configuration and move them forward in their buying journey.

Learn how our clients have succeeded with 3D product configurators
- Fritz Hansen
- Vipp
- Keflico
- RAIS
Fritz Hansen, a leading Scandinavian furniture manufacturer, incorporated a 360-degree product configurator into their digital strategy to enhance the e-commerce experience. This interactive tool aims to showcase the entire product range in high-quality, photorealistic visuals, assembling product renders in real-time based on customer input. Additionally, the implementation of CGI paved the way for a WebAR solution, allowing customers to "place" digital products in their homes through mobile browsers.






Adapting to modern buying processes, Vipp, a leading Nordic kitchen solutions manufacturer, sought a tool for customers to explore and visualize kitchen options online and empower in-shop sales teams. The intuitive modular configurator guides users step-by-step in combining various elements, allowing them to build their dream kitchen. Showcasing all possible modules, the configurator prioritizes functionality over photorealism. The design configuration is stored online, downloadable, and shareable with local dealers, streamlining the sales process and minimizing internal administration.






Celebrating 70 years in the wood supply industry, Keflico aimed to disrupt the market with a digital vision: making wood more accessible to everyone. This involved introducing a new 3D product configurator to visualize their terrace and facade range. The product configurator simplifies decision-making by showcasing the 60 wood options in a photo-realistic and intuitive manner.






RAIS produces and sells customizable stoves. To offer their customers optimal inspiration, they have invested in a 3D product configurator that lets their customers choose between different materials, colors, and other details.
Once the customer has created the stove of their dreams, they can, with a click of a button, move the stove into their own space with an easy-to-use AR solution that works for mobile phones and tablets. It's a great way to help customers make a choice that perfectly matches their homes.






Benefits of investing in a 3D product configurator
As the customer clicks around in your product configurator, the system gathers their actions and crucial behavior data to enhance your business.
You do not need an actual product to create an online product configurator for your website. You can promote the product and let your customers customize it before it leaves the production line.
Your customers won't experience any slow-loading features, and there's no need for them to download programs or plug-ins that take an eternity to complete or deter them from using the solution.
Allow your customers to explore your product offerings, design their own products, and share them online or with staff in your showroom.
Choose the correct product configurator
Do you know what you want? Great. Not entirely sure what you want? Even better.
We are here to help and are ready to be your partner in developing your company's marketing and making your products come to life
We have standardized, cost-efficient packages that can get you started quickly and fully customized solutions. The best part is that you don't need to start big; you can always do more.
Contact us, and together, we can find the solution that best fits your needs.