Despite of all the technological developments that we have seen and still see in the field of marketing and sales, exhibitions and trade fairs are still a huge deal.
Businesses spend a lot of money and resources getting ready for a trade fair. And the people that visit the trade show have high expectations when visiting your stand.
We hear from clients that attend trade fairs that visitors have planned which stands they want to visit - it's very hard to get people to "drop by" unless you present something truly spectacular.
Visitors are sparse with their time and want to get the most out of their time at the exhibition.
Visitors - your potential customers - expect creative solutions to catch their attention.
The traditional exhibition stand is in hard competition for people's attention.
We recommend that you have a bespoke exhibition stand or a digital showroom created with elements such as:
- Product film
- Interactive solutions
- Virtual Reality experiences
- Augmented Reality experiences
These will help increase the odds that your stand is the one that stands out and will make bypassers stop, and make your visitors spend more time with your sales representatives at the stand.
