"Cadesign instinctively understand what we want"

When selling high-end products like RAIS does, premium visual marketing materials are essential to inspire the customer and make it easy to envision the product as the perfect addition to their home.

"We love to use photos taken in real customers' homes to add an extra layer of credibility to our materials. But these kinds of images are, of course, never ready for product launches, and it's only sometimes possible to find customers who live in homes that match the atmosphere we want to show," says Ann Charlotte Wellejus, ESG & Marketing Manager at RAIS, and continues:

"Traditional photoshoots are not a viable solution for us either because we have to install these heavy stoves at a perfect location before photographing them, and the investment in time and resources is just too big to be an option."

It all began with 3D pack shots of the products and lifestyle images, in which RAIS stoves are the centerpieces in exclusive home environments focusing on Scandinavian interiors and Nordic nature. RAIS uses these visuals to inspire customers on the website, social media channels, and in printed catalogs. With this digital approach, they always have marketing materials ready for product launches, sometimes even before the stove leaves production.

"We have a clear visual identity that needs to be present in all our marketing materials. But we rarely have time to think of the complete styling ourselves. However, since we have collaborated with Cadesign for this long, they instinctively understand what we want, making the process much easier and faster. Normally, I find a few reference images to set the atmosphere, but we've also begun using mood boards from Cadesign's creative team, which also works really well to create the perfect feel in the visual," says Ann Charlotte Wellejus

But RAIS goes even further with CGI than precise pack shots and stunning lifestyle images.

RAIS has taken the 3D product configurator a step further to optimize the customer experience. Once the customer has created the stove of their dreams, they can, with a click of a button, move the stove into their own space with an easy-to-use AR solution that works for mobile phones and tablets. It's a great way to help customers make a choice that perfectly matches their homes.

To promote the new AR solution to their audiences, we have also created an inspiring and upbeat animation demonstrating how the stove moves from the phone screen into real life.

All in all, RAIS has found the perfect recipe for showcasing their luxury stoves by seamlessly merging stunning traditional photography with the many possibilities of CGI.