Explainer video
Discover what explainer videos look like
An explainer video should fit the style of the respective company and of course the respective topic and target group. So let yourself be inspired by the different types of our customer examples. Which video do you like the most?
3D visualization for Pieter Mouritsen A/S that represents the new PM2100 diesel compressor. In addition, we delivered an e-learning film and 360-degree 3D site for education in relation to the use of the compressor.
We created this animation film for Continia that explains how easy it is to get started with scanning appendices and much more - directly in Dynamics NAV.
We created this animation film about the GDPR rules that came into force in 2018. We have focused on the fact that it should be easy for the audience to understand what GDPR is - and how ALSO's distributors can help.
In this animation film that we have produced for Raptor Services, we get insights into how companies can boost their sales with the Raptor Smart Advisor.
A need for simple, informing, and entertaining content
For your potential customers to be able to show interest in your idea, they will need to understand exactly what you are trying to sell them without keeping them busy all day - but how?
This is where the potential of making an explainer video comes into the picture, making the complex concepts and ideas easy to understand. With the help of motion graphics, audiovisual, and animations, you can make sure that your audience sticks around a long time enough for you to deliver your entire message in a straightforward and engaging style.
What is an explainer video?
How would you make even the most complex of messages accessible to practically anybody? Perhaps you may think that a long text that lays out all the details of your product or service is the way to go? For other purposes in the online world of business, it might be a perfectly good solution, but for the concept of your product or service to resonate more strongly among your potential customers, the value of explainer videos can’t be overstated.
To ensure that your message is received by an audience who neither has the time nor patience to read the whole text, having an explainer video is an ideal way to spread your messages across various online platforms. The overarching goal is to present your solution as the ideal solution to your target audience’s pains.
How exactly does an explainer video work? Let’s try to explain this
Explainer videos are short videos - usually no more than a couple of minutes of playtime - that are aimed at explaining your unique business concept in a manner that is clear and informative but also engaging. Making an animated video that explains your product or service usually does a great job of creating immediate attention, captivating your target audience, and communicating in a straightforward way. The subject of your explainer video can also vary and focus on:
- Brand storytelling or brand introduction
- Guide/tutorial on how to use
- Walkthrough of product features or process
Why are explainer videos worth it?
In visual storytelling, a golden rule of thumb is to show, don't tell.
There are many reasons why having an explainer video to explain your product or service can be quite worth it for your business; from captivating visual storytelling to straight-to-the-point explanations and much more. We have highlighted some of the major benefits of the video marketing solution.
Stand out from the crowd
Most people look towards the internet to find answers and solutions to their problems. An explainer video can provide valuable information and explanation in a simple and clear way that is highly valued by visitors who also could be new potential customers. Explainer videos also help you establish professional authority, further strengthening your online reputation.
With the vast amount of information available, you will need to look for creative solutions to break through all the noise on the internet. It is also still far from every company that has realized the potential of explainer videos.
Improve conversion rate
Did you know that a majority of your potential customers would watch an explainer video to learn more about your product or service? And who doesn't prefer to watch a short video rather than reading a long text or manual? According to various independent sources, including Forbes, more than 90% of consumers that are watching a video are significantly influenced in their decision to purchase.
Play into the strengths of search engine optimization
An explainer video is not only a way to showcase your concept and ideas but also a powerful marketing tool. Having videos on your website and social media can positively impact your organic rankings on Google and other search engines. Explainer videos can offer highly relevant and valuable content while also potentially keeping the visitors on your website for a longer duration - something that Google among others also values highly.
Spread your messages across various platforms
Utilize the option to spread the video out on several platforms and locations like your website or showroom, at exhibitions, on social media, and on video platforms such as YouTube. The video format of explainer videos makes them easy for viewers to share with others as they also believe that others are more likely to easily receive the message rather than reading a long text.
What is the next step for you?
With many years in the business, we are more than aware that every customer is unique and has unique needs. This is also the mindset we will take to help you develop and launch a successful explainer video that sticks with your target audience. Contact us today to learn more about our explainer video production solution and how we can help you tell your brand story or unique concept in a creative and excellent way.
Are you ready to start your new journey into the digital promise land of visual communication? Stop looking at the limitations and start imaging all the possibilities today with Cadesign form.
Examples from your industry
Go to our industry-specific pages where we've collected all the best images, films, and product configuration examples from five different industries: Furniture, Kitchen & Bath, Home Improvement, Industry & Manufacturing, and Prefabricated Houses.
